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Pricing Services And Revenue Management
Engelsk
Bogcover for Pricing Services And Revenue Management af Jochen Wirtz, 9781944659189
Specifikationer
Sprog:
Engelsk
Sider:
69
ISBN-13:
9781944659189
Indbinding:
Paperback
ISBN-10:
1944659188
Udg. Dato:
7 okt 2017
Størrelse i cm:
Serie:
Winning In Service Markets Series
Oplagsdato:
7 okt 2017
Forfatter(e):

Pricing Services And Revenue Management

Engelsk
Paperback 2017
Format:

Bog beskrivelse

 

Creating a viable service requires a business model that allows for the costs of creating and delivering the service, in addition to a margin for profits, to be recovered through realistic pricing and revenue management strategies. However, the pricing of services is complicated. Pricing Services and Revenue Management explains how to set an effective pricing and revenue management strategy that fulfils the promise of the value proposition so that a value exchange takes place. This book is the fourth volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.

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Specifikationer
Sprog:
Engelsk
Sider:
69
ISBN-13:
9781944659189
Indbinding:
Paperback
ISBN-10:
1944659188
Udg. Dato:
7 okt 2017
Størrelse i cm:
Serie:
Winning In Service Markets Series
Oplagsdato:
7 okt 2017
Forfatter(e):
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