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Principles of Direct, Database and Digital Marketing

Af: Matthew Housden, Ian Whitten, Alan Tapp Engelsk Paperback

Principles of Direct, Database and Digital Marketing

Af: Matthew Housden, Ian Whitten, Alan Tapp Engelsk Paperback
Tjek vores konkurrenters priser

The growth of digital marketing is the most important yet unpredictable trend in marketing today. How can the online world be harnessed by the companies of today and tomorrow to grow their marketing impact? What role do information and databases have to play in this system? And why do some non-digital means of direct marketing still remain so powerful?

 

Alan Tapp’s successful text has long been a leading authority on direct marketing, and for this fifth edition he is joined by Ian Whitten and Matthew Housden for the most up-to-date book yet. The authors all bring great expertise across direct, database and digital marketing to provide comprehensive, compelling coverage of the key theory and debates of the fields.

 

 The fifth edition includes comprehensive coverage of all recent developments in digital marketing, including analysis of the seemingly relentless rise of Facebook, Twitter and other forms of social media. It has a range of thoroughly updated case studies covering companies and organisations from sports teams to car manufacturers and non-profits and contains a new chapter on Data Protection legislation and its impact on marketers.

  

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The growth of digital marketing is the most important yet unpredictable trend in marketing today. How can the online world be harnessed by the companies of today and tomorrow to grow their marketing impact? What role do information and databases have to play in this system? And why do some non-digital means of direct marketing still remain so powerful?

 

Alan Tapp’s successful text has long been a leading authority on direct marketing, and for this fifth edition he is joined by Ian Whitten and Matthew Housden for the most up-to-date book yet. The authors all bring great expertise across direct, database and digital marketing to provide comprehensive, compelling coverage of the key theory and debates of the fields.

 

 The fifth edition includes comprehensive coverage of all recent developments in digital marketing, including analysis of the seemingly relentless rise of Facebook, Twitter and other forms of social media. It has a range of thoroughly updated case studies covering companies and organisations from sports teams to car manufacturers and non-profits and contains a new chapter on Data Protection legislation and its impact on marketers.

  

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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 576
ISBN-13: 9780273756507
Indbinding: Paperback
Udgave: 5
ISBN-10: 0273756508
Kategori: Salg og marketing
Udg. Dato: 12 dec 2013
Længde: 30mm
Bredde: 190mm
Højde: 245mm
Forlag: Pearson Education Limited
Oplagsdato: 12 dec 2013
Forfatter(e): Matthew Housden, Ian Whitten, Alan Tapp
Forfatter(e) Matthew Housden, Ian Whitten, Alan Tapp

Kategori Salg og marketing

ISBN-13 9780273756507

Sprog Engelsk

Indbinding Paperback

Sider 576

Udgave 5

Længde 30mm

Bredde 190mm

Højde 245mm

Udg. Dato 12 dec 2013

Oplagsdato 12 dec 2013

Forlag Pearson Education Limited

Kategori sammenhænge