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Principles of Marketing for a Digital Age
Engelsk
Bogcover for Principles of Marketing for a Digital Age af Tracy L. Tuten, 9781036201098
Specifikationer
Sprog:
Engelsk
Sider:
496
ISBN-13:
9781036201098
Indbinding:
Paperback
ISBN-10:
1036201090
Udg. Dato:
1 dec 2025
Størrelse i cm:
19,0 x 24,6 x 2,7
Oplagsdato:
1 dec 2025
Forfatter(e):

Principles of Marketing for a Digital Age

Engelsk
Paperback 2025
Format:

Bog beskrivelse

Unlock the essential concepts, theories, and frameworks for marketing in the digital age with this award-winning textbook. Fully updated, it explores the skills needed to thrive as an ethical, socially-conscious marketer in today’s ever-evolving digital landscape.This third edition brings you:

  • Brand-new case studies from global companies across a variety of industries, including Bang & Olufsen, Oatly, Tesla and Carrefour
  • New and updated Sustainability Spotlight boxes, which align with the UN’s Principles for Responsible Management Education (PRME) initiative
  • Cutting-edge content covering the latest advancements in AI and its growing role in marketing strategies

Instructors have access to a comprehensive set of online resources, including a full Teaching Guide, as well as PowerPoints and Testbanks for each chapter.Principles of Marketing for a Digital Age is your essential guide to marketing as part of an introductory marketing course at college or university.

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Specifikationer
Sprog:
Engelsk
Sider:
496
ISBN-13:
9781036201098
Indbinding:
Paperback
ISBN-10:
1036201090
Udg. Dato:
1 dec 2025
Størrelse i cm:
19,0 x 24,6 x 2,7
Oplagsdato:
1 dec 2025
Forfatter(e):
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