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Principles of Marketing for a Digital Age
Engelsk
Bogcover for Principles of Marketing for a Digital Age af Tracy L. Tuten, 9781529779790
Specifikationer
Sprog:
Engelsk
Sider:
496
ISBN-13:
9781529779790
Indbinding:
Paperback
ISBN-10:
1529779790
Kategori:
Udg. Dato:
27 dec 2022
Størrelse i cm:
18,9 x 24,5 x 3,1
Oplagsdato:
27 dec 2022
Forfatter(e):

Principles of Marketing for a Digital Age

Engelsk
Paperback 2022
Format:

Bog beskrivelse
Winner of the TAA 2021 Most Promising New Textbook award! This award-winning textbook introduces you to all the essential concepts and tools for marketing in a digital age. The new second edition retains a strong focus on digital and social media marketing, and has been updated to include cutting-edge coverage on the implications of Covid-19 on consumer behavior. Greater emphasis has been placed on sustainability, diversity and inclusion, providing you with the skills you will need to become an ethical and socially-minded marketer. The new edition also includes: • Over 30 case studies from global companies, including Netflix, Amazon, Zara, Tony’s Chocolonely, Nissan, and Airbnb • A revamped ‘Sustainability Spotlight’ feature in every chapter that aligns with the UN’s Principles for Responsible Management Education (PRME) initiative • A wide range of critical thinking questions that encourage you to reflect on real-world examples and scenarios. This textbook is your essential guide to marketing as part of an introductory marketing course at college or university. Principles of Management for a Digital Age is accompanied by online resources for instructors, including PowerPoints, a testbank, selected content from SAGE Business Cases and a teaching guide containing lecture objectives, chapter outlines, activities and discussion questions. Students can access additional video content and further reading for each chapter. Tracy L. Tuten is a professor of marketing at Sofia University, USA.
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Specifikationer
Sprog:
Engelsk
Sider:
496
ISBN-13:
9781529779790
Indbinding:
Paperback
ISBN-10:
1529779790
Kategori:
Udg. Dato:
27 dec 2022
Størrelse i cm:
18,9 x 24,5 x 3,1
Oplagsdato:
27 dec 2022
Forfatter(e):
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