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Principles of Marketing
- A Comprehensive Introduction for Students and Practitioners
Engelsk
Bogcover for Principles of Marketing af Manfred Bruhn, 9783658458331
Specifikationer
Sprog:
Engelsk
Sider:
287
ISBN-13:
9783658458331
Indbinding:
Paperback
ISBN-10:
365845833X
Kategori:
Udg. Dato:
17 okt 2025
Størrelse i cm:
16,7 x 24,1 x 1,8
Oplagsdato:
17 okt 2025
Forfatter(e):

Principles of Marketing

- A Comprehensive Introduction for Students and Practitioners
Engelsk
Paperback 2025
Format:

Bog beskrivelse

Learn about the principles of marketing – a textbook for students and practitioners

 

This textbook conveys the fundamental principles of marketing and consistently draws on practical experience. This application-oriented approach enables readers to analyze marketing problems and develop solutions independently. In this 16th edition, all chapters have been brought up to date. Compared to previous editions, the fact that services play a very significant role in the economy has also been taken into account. Therefore, decisions made by service companies have been given greater and more consistent consideration.

 

Content

 

Marketing as a Management Process

Strategic Marketing

Market Research

Product and Pricing Policy

Communication and Sales Policy

Marketing Organization and Controlling

 

For ideal exam preparation, we also recommend the exercise book that accompanies this marketing textbook for business administration students.

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Specifikationer
Sprog:
Engelsk
Sider:
287
ISBN-13:
9783658458331
Indbinding:
Paperback
ISBN-10:
365845833X
Kategori:
Udg. Dato:
17 okt 2025
Størrelse i cm:
16,7 x 24,1 x 1,8
Oplagsdato:
17 okt 2025
Forfatter(e):
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