Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Kurv
Principles of Marketing
Engelsk
Bogcover for Principles of Marketing af Stephen Pettitt, Frances Brassington, 9780273695592
Specifikationer
Sprog:
Engelsk
Sider:
1296
ISBN-13:
9780273695592
Indbinding:
Paperback
Udgave:
4
ISBN-10:
0273695592
Kategori:
Udg. Dato:
3 aug 2006
Størrelse i cm:
19,8 x 26,6 x 5,4
Oplagsdato:
3 aug 2006

Principles of Marketing

Engelsk
Paperback 2006
Format:

Bog beskrivelse

Brassington and Pettitt’s Principles of Marketing has proven to be hugely popular with first-time marketing students – leading them painlessly through their course from basic principles such as ‘what product should I market?’ to more specialised topics such as ‘Relationship Marketing’.

This comprehensive 4th edition combines the freshness that people love with new and updated cases and now it is set apart from other Principles texts with an unrivalled media package that is fully integrated with the book.

The book is essential for undergraduate, postgraduate and post-experience students undertaking introductory marketing courses or modules. Its depth also makes it useful as support reading on specialist courses and modules, such as integrated marketing communications.

 

 

... Vis mere

Forlags Vejl. pris
877,85 kr
Hos Booktok
831 kr
spar 5%
Læg i kurv nu
Sikker betaling
6 - 8 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
1296
ISBN-13:
9780273695592
Indbinding:
Paperback
Udgave:
4
ISBN-10:
0273695592
Kategori:
Udg. Dato:
3 aug 2006
Størrelse i cm:
19,8 x 26,6 x 5,4
Oplagsdato:
3 aug 2006
Finder produkter...
Kategori sammenhænge