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Principles of Strategic Management
Engelsk
Bogcover for Principles of Strategic Management af Tony Morden, 9781138297128
Specifikationer
Sprog:
Engelsk
Sider:
638
ISBN-13:
9781138297128
Indbinding:
Paperback
Udgave:
3
ISBN-10:
1138297127
Udg. Dato:
11 aug 2017
Størrelse i cm:
15,6 x 23,4 x 4,5
Oplagsdato:
11 aug 2017
Forfatter(e):

Principles of Strategic Management

Engelsk
Paperback 2017
Format:

Bog beskrivelse
Now published in its Third Edition, Principles of Strategic Management by Tony Morden is a proven textbook that offers a comprehensive introduction to the study and practice of strategic management. This new edition covers the fundamentals of strategic analysis and planning, strategy formulation, strategic choice, and strategy implementation. It contains new material on leadership and corporate governance, and on the strategic management of time, risk, and performance. There is a new chapter on the key issue of crisis and business continuity management. The book retains the strong international flavour of its predecessors. The book is constructed in sharply focused Parts and Chapters. The text is then broken down into accessible Sections. The presentation is clear and reader-friendly. Principles of Strategic Management is ideal for use on undergraduate, conversion masters, and MBA courses in business and management. Its reader-friendly approach also makes it suitable for block-release type courses, distance-learning programmes, self-directed study, in-company training, and continuing personal professional development.
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Specifikationer
Sprog:
Engelsk
Sider:
638
ISBN-13:
9781138297128
Indbinding:
Paperback
Udgave:
3
ISBN-10:
1138297127
Udg. Dato:
11 aug 2017
Størrelse i cm:
15,6 x 23,4 x 4,5
Oplagsdato:
11 aug 2017
Forfatter(e):
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