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- Brands as a Factor of Progress
Engelsk Paperback

Pro Logo

- Brands as a Factor of Progress
Engelsk Paperback

463 kr
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Om denne bog
The authors of this book are top executives in the luxury goods industry. In an environment in which brands have come under attack they argue that brands can be factors of progress if they are correctly managed. The book includes an analysis of brand nature and history and highlights the importance of semiotics in the management of brand identity. In summary they argue that brands cannot be held responsible for the imperfections and excesses of the worldwide economic and political systems, but that they can be signs of excellence and differentiation and vectors of values which favour multicultural understanding and put people in a position to generate progress.
Product detaljer
Sprog:
Engelsk
Sider:
322
ISBN-13:
9781349514113
Indbinding:
Paperback
Udgave:
ISBN-10:
134951411X
Kategori:
Udg. Dato:
1 jan 2004
Længde:
0mm
Bredde:
152mm
Højde:
229mm
Forlag:
Palgrave Macmillan
Oplagsdato:
1 jan 2004
Forfatter(e):
Oversætter:
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