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Problems in Marketing
- Applying Key Concepts and Techniques
Engelsk
Bogcover for Problems in Marketing af Luiz A M Moutinho, Charles S Chien, 9780761971795
Specifikationer
Sprog:
Engelsk
Sider:
336
ISBN-13:
9780761971795
Indbinding:
Paperback
ISBN-10:
0761971793
Udg. Dato:
12 dec 2007
Størrelse i cm:
23,2 x 18,6
Oplagsdato:
12 dec 2007

Problems in Marketing

- Applying Key Concepts and Techniques
Engelsk
Paperback 2007
Format:

Bog beskrivelse

Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management.

Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem. Solutions are also available to lecturers by clicking on the companion website logo above.

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Specifikationer
Sprog:
Engelsk
Sider:
336
ISBN-13:
9780761971795
Indbinding:
Paperback
ISBN-10:
0761971793
Udg. Dato:
12 dec 2007
Størrelse i cm:
23,2 x 18,6
Oplagsdato:
12 dec 2007
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