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Process-based Strategic Planning

Engelsk Paperback

Process-based Strategic Planning

Engelsk Paperback

419 kr
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Om denne bog
A completely revised and updated version of this book was published in 2015 under the title "The Strategy Planning Process".

A company''s strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources. Developing future strategies is an important and complex task, which is the core issue in this book. After a short introduction to strategic planning, a heuristic process for determining future strategies is presented. This process is divided into eight steps, and for each of these steps, detailed recommendations for problem-solving are provided and illustrated through many concrete examples. The new edition is improved.                

Product detaljer
Sprog:
Engelsk
Sider:
358
ISBN-13:
9783642423789
Indbinding:
Paperback
Udgave:
ISBN-10:
3642423787
Udg. Dato:
11 okt 2014
Længde:
0mm
Bredde:
155mm
Højde:
235mm
Forlag:
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Oplagsdato:
11 okt 2014
Forfatter(e):
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