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Product Innovation Management
- Intelligence, Discovery, Development
Engelsk
Bogcover for Product Innovation Management af Roberto Filippini, Stefano Biazzo, 9783030750107
Specifikationer
Sprog:
Engelsk
Sider:
194
ISBN-13:
9783030750107
Indbinding:
Hardback
ISBN-10:
3030750108
Udg. Dato:
3 jul 2021
Størrelse i cm:
23,5 x 15,5
Oplagsdato:
3 jul 2021

Product Innovation Management

- Intelligence, Discovery, Development
Engelsk
Hardback 2021
Format:

Bog beskrivelse

This book offers new insights into the complex set of activities and decisions of product innovation management. It provides concepts, methods, and tools that can help accelerate the introduction of successful products to the market in an increasingly competitive and changing business landscape. It also offers examples and case studies, and it is the result of more than 20 years of study, research, and consulting carried out by the two authors in the field of innovation management.

The book discusses the demanding challenges of product innovation and offers practitioners guidance on how to respond to these challenges. It presents a three-level framework (the “innovation pyramid”), which reflects the core components of a firm’s innovation capability: first, intelligence - absorbing information and knowledge from the outside world by looking beyond the familiar territories of the current market, technology, and customers; second, discovery - exploring opportunities for innovation through creative ideation and technology experimentation; and third, development - transforming opportunities into profitable new products and services.

 



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Specifikationer
Sprog:
Engelsk
Sider:
194
ISBN-13:
9783030750107
Indbinding:
Hardback
ISBN-10:
3030750108
Udg. Dato:
3 jul 2021
Størrelse i cm:
23,5 x 15,5
Oplagsdato:
3 jul 2021
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