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Product Management in the Digital Era
- Theory and Practice
Engelsk
Bogcover for Product Management in the Digital Era af Jyothi R Korem, Srinivas Pingali, Shankar Prakash, Kiran Pedada, 9781032898223
Specifikationer
Sprog:
Engelsk
Sider:
290
ISBN-13:
9781032898223
Indbinding:
Paperback
ISBN-10:
1032898224
Udg. Dato:
2 dec 2024
Størrelse i cm:
15,6 x 23,4 x 2,0
Oplagsdato:
2 dec 2024

Product Management in the Digital Era

- Theory and Practice
Engelsk
Paperback 2024
Format:

Bog beskrivelse

Consumer and industrial products have evolved significantly over the last century, from physical to virtual products, services, and hybrid products. Product management has had to change and adapt to the rapidly changing business environments. This textbook offers an in-depth look into the role, what the job entails, and what skills it requires.

Product managers are required to manage the ideation, development, production, marketing, and distribution of a product.

This book:

  • highlights the content and skills required to be an effective product manager including strategy, marketing management, technology, project management, and design;
  • provides frameworks for developing and executing effective strategies throughout the life cycle of a product with the help of case studies and examples;
  • highlights the unique considerations and processes underpinning digital product creation; and
  • explores marketing strategies including various channels for digital marketing and how product managers can use these effectively.

Detailed and lucid, this book will be of interest to teachers and students of product management, brand management, management, and business studies.

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Specifikationer
Sprog:
Engelsk
Sider:
290
ISBN-13:
9781032898223
Indbinding:
Paperback
ISBN-10:
1032898224
Udg. Dato:
2 dec 2024
Størrelse i cm:
15,6 x 23,4 x 2,0
Oplagsdato:
2 dec 2024
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