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Product Placement in Hollywood Films

- A History
Af: Kerry Segrave Engelsk Paperback

Product Placement in Hollywood Films

- A History
Af: Kerry Segrave Engelsk Paperback
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This is the history of advertising in motion pictures from the slide ads of the 1890s to the common practice of product placement in the present. Initially, product placement was seen as a somewhat sleazy practice and also faced opposition from the film industry itself; it has grown dramatically in the past 25 years. From Maillard''s Chocolates advertising with a shot of Cardinal Richelieu enjoying a hot cup of cocoa in 1895, to product placements in 2002''s Minority Report, for which advertisers were rumored to have paid $25 million, this book explores the developing union of corporate America and Hollywood.

This work addresses such topics as television''s conditioning of filmgoers to accept commercials, companies'' donation of props, the debate about advertising such activities as smoking and drinking in films, and "product displacement," or demands by companies to keep their products absent from unpopular or controversial films. Film stills and a bibliography complete the book.

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This is the history of advertising in motion pictures from the slide ads of the 1890s to the common practice of product placement in the present. Initially, product placement was seen as a somewhat sleazy practice and also faced opposition from the film industry itself; it has grown dramatically in the past 25 years. From Maillard''s Chocolates advertising with a shot of Cardinal Richelieu enjoying a hot cup of cocoa in 1895, to product placements in 2002''s Minority Report, for which advertisers were rumored to have paid $25 million, this book explores the developing union of corporate America and Hollywood.

This work addresses such topics as television''s conditioning of filmgoers to accept commercials, companies'' donation of props, the debate about advertising such activities as smoking and drinking in films, and "product displacement," or demands by companies to keep their products absent from unpopular or controversial films. Film stills and a bibliography complete the book.

Produktdetaljer
Sprog: Engelsk
Sider: 250
ISBN-13: 9780786419043
Indbinding: Paperback
Udgave:
ISBN-10: 0786419040
Udg. Dato: 27 jul 2004
Længde: 17mm
Bredde: 230mm
Højde: 155mm
Forlag: McFarland & Co Inc
Oplagsdato: 27 jul 2004
Forfatter(e): Kerry Segrave
Forfatter(e) Kerry Segrave


Kategori Film-, TV- & radioselskaber


ISBN-13 9780786419043


Sprog Engelsk


Indbinding Paperback


Sider 250


Udgave


Længde 17mm


Bredde 230mm


Højde 155mm


Udg. Dato 27 jul 2004


Oplagsdato 27 jul 2004


Forlag McFarland & Co Inc

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