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Product Recall Management
- Preparation, Execution and Recovery
Engelsk
Bogcover for Product Recall Management af Jan von Schlieben-Troschke, Sascha Raithel, Setareh Heidari, 9783658455866
Specifikationer
Sprog:
Engelsk
Sider:
164
ISBN-13:
9783658455866
Indbinding:
Paperback
ISBN-10:
3658455861
Kategori:
Udg. Dato:
6 nov 2024
Størrelse i cm:
21,0 x 14,8
Forlag:
Oplagsdato:
6 nov 2024

Product Recall Management

- Preparation, Execution and Recovery
Engelsk
Paperback 2024
Format:

Bog beskrivelse

Product recalls affect thousands of products globally each year, impacting millions of customers and causing severe consequences for companies. For instance, Takata’s airbag recall cost $25 billion and led to bankruptcy. Similarly, a viral video showing a Kryptonite bike lock easily broken damaged customer trust significantly.

Effective recall management is crucial. It involves addressing supply chain, production, legal, and customer relationship aspects, with marketing playing a key role. A well-managed recall limits company damage and protects customers, while also considering investors, regulatory agencies, policymakers, and the public.

This book offers guidance on developing a recall strategy, communicating safety risks, and restoring trust post-crisis. It provides detailed recommendations for recall management across different phases, with insights into consumer goods, food, and automotive sectors, and shows the broader impact of product defects.

This book is a practical toolkit for managers, backed by current research and real-world case studies, ensuring effective navigation through product recalls.

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Specifikationer
Sprog:
Engelsk
Sider:
164
ISBN-13:
9783658455866
Indbinding:
Paperback
ISBN-10:
3658455861
Kategori:
Udg. Dato:
6 nov 2024
Størrelse i cm:
21,0 x 14,8
Forlag:
Oplagsdato:
6 nov 2024
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