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Project Marketing
- A Practical Approach
Engelsk Paperback
Project Marketing
- A Practical Approach
Engelsk Paperback

412 kr
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6 - 8 hverdage

Om denne bog

This book is a comprehensive and practical guide to project marketing – a crucial aspect of businesses worldwide. It encompasses a variety of key infrastructure projects such as roads, airports, ports, power, irrigation, commercial, and industrial buildings.

The volume:

• Provides key definitions and discusses concepts such as segmentation, target marketing, positioning in projects, and organizational buyer behaviour.

• Draws and adapts from extant marketing theory and provides real-life case studies to demonstrate application of concepts.

• Focuses on project marketing logic, marketing mix, negotiation techniques, and strategies to aid contracting/subcontracting firms to realize better pricing and project profitability.

An essential handbook for professional marketers and researchers, this book will be indispensable for B-Schools, project managers, entrepreneurs, infrastructure corporations, and start-ups. It will serve as a key text to foster hassle-free relationships between different business actors and reduce roadblocks such as time and cost escalation, litigation, and the like.

Product detaljer
Sprog:
Engelsk
Sider:
104
ISBN-13:
9780367350918
Indbinding:
Paperback
Udgave:
ISBN-10:
0367350912
Udg. Dato:
30 dec 2022
Længde:
9mm
Bredde:
154mm
Højde:
232mm
Forlag:
Taylor & Francis Ltd
Oplagsdato:
30 dec 2022
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