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Promoting Nonprofit Organizations
- A Reputation Management Approach
Engelsk
Bogcover for Promoting Nonprofit Organizations af Ruth Ellen Kinzey, 9780415899277
Specifikationer
Sprog:
Engelsk
Sider:
236
ISBN-13:
9780415899277
Indbinding:
Paperback
ISBN-10:
0415899273
Kategori:
PR
Udg. Dato:
8 apr 2013
Størrelse i cm:
22,9 x 15,4 x 1,3
Oplagsdato:
8 apr 2013
Forfatter(e):

Promoting Nonprofit Organizations

- A Reputation Management Approach
Engelsk
Paperback 2013
Format:

Bog beskrivelse

Promoting Nonprofit Organizations is a practical guide to developing and implementing a strategic public relations program to enhance a nonprofit’s reputation. The ways in which businesses – both for-profit and not-for-profit – communicate with customers has changed dramatically in recent years. Coupled with economic uncertainty, nonprofits have had to adopt a leaner operational mode, further underlining the need for organizations to take advantage of all the promotion strategies available to them.

This book:

  • Discusses why public relations and reputation management go hand-in-hand with marketing efforts
  • Offers a step-by-step guide to develop a public relations strategy
  • Considers the importance of nonprofit sustainable citizenship
  • Provides tips for reputation enhancement using a range of tools, such as social media and board ambassadorship
  • Guides the reader in developing a reputation approach to crisis communication management

Highly practical in its approach, this book is a great guide for students in public relations and nonprofit management courses, as well as for professionals seeking to enhance the success of their nonprofit organization.


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Specifikationer
Sprog:
Engelsk
Sider:
236
ISBN-13:
9780415899277
Indbinding:
Paperback
ISBN-10:
0415899273
Kategori:
PR
Udg. Dato:
8 apr 2013
Størrelse i cm:
22,9 x 15,4 x 1,3
Oplagsdato:
8 apr 2013
Forfatter(e):
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