Køb for 499 kr mere for gratis levering til pakkeshop
499 kr
Pakkeshop
599 kr
Hjemmelevering
Gemte
Log ind
0
Kurv
Kurv
Propaganda, Persuasion and the Great War
- Heredity in the modern sale of products and political ideas
Engelsk
Bogcover for Propaganda, Persuasion and the Great War af Pier Paolo Pedrini, 9780367594794
Specifikationer
Sprog:
Engelsk
Sider:
226
ISBN-13:
9780367594794
Indbinding:
Paperback
ISBN-10:
036759479X
Udg. Dato:
30 jun 2020
Størrelse i cm:
15,6 x 23,4 x 1,6
Oplagsdato:
30 jun 2020
Forfatter(e):

Propaganda, Persuasion and the Great War

- Heredity in the modern sale of products and political ideas
Engelsk
Paperback 2020
Format:

Bog beskrivelse

How to persuade citizens to enlist? How to convince them to fight in a war which was, for many, distant in terms of kilometres as well as interest? Modern persuasion techniques, both political and commercial, were used to motivate enlistment and financial support to build a "factory of consensus". The propagandists manipulated the public, guiding their thoughts and actions according to the wishes of those in power and were therefore the forerunners of spin doctors and marketing and advertising professionals. Their posters caught the attention of members of the public with images of children and beautiful women, involving them, nourishing their inner needs for well-being and social prestige, motivating them by showing them testimonials in amusing and adventurous situations, and inspiring their way of perceiving the enemy and the war itself, whose objective was to "make the world safe for democracy".



In the discourse of this strategy we find storytelling, humour, satire and fear, but also the language of gestures, recognized as important for the completeness of messages. Were the propagandists "hidden persuaders" who knew the characteristics of the human mind? We do not know for certain. However, their posters have a personal and consistent motivation which this book intends to demonstrate.

... Vis mere

Januarudsalg
443 kr
Læg i kurv nu
Fri fragt over 499,-
Sikker betaling
6 - 8 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
226
ISBN-13:
9780367594794
Indbinding:
Paperback
ISBN-10:
036759479X
Udg. Dato:
30 jun 2020
Størrelse i cm:
15,6 x 23,4 x 1,6
Oplagsdato:
30 jun 2020
Forfatter(e):
Finder produkter...
Kategori sammenhænge