Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Kurv
Psycholinguistic Phenomena in Marketing Communications
Engelsk
Bogcover for Psycholinguistic Phenomena in Marketing Communications af , 9780415651134
Specifikationer
Sprog:
Engelsk
Sider:
310
ISBN-13:
9780415651134
Indbinding:
Paperback
ISBN-10:
0415651131
Kategori:
Udg. Dato:
11 jan 2013
Størrelse i cm:
14,6 x 22,6 x 1,7
Oplagsdato:
11 jan 2013

Psycholinguistic Phenomena in Marketing Communications

Engelsk
Paperback 2013
Format:

Bog beskrivelse
The field of psycholinguistics and the application of psycholinguistic theory to advertising and marketing communication has become a topic of great prominence in the field of consumer behavior. Psycholinguistic Phenomena in Marketing Communications is the first book to address the growing research in this area. This timely volume combines research conducted by current scholars as it demonstrates diversity of the field in terms of relevant topics and methodological approaches. It examines brand names and their semantic and sound-based impact; sentence structure and research in marketing communication; advertising narratives evoking emotional responses; the effects of empathy response on advertising; and the role of language and images in creation of advertising.
 
The book includes authors from a variety of fields, including mass communication, marketing, social psychology, linguistics, and neuropsychology. A range of perspectives is discussed, from qualitative text analysis to controlled psychological experimentation. Psycholinguistic Phenomena in Marketing Communications is intended for students and scholars in numerous disciplines, such as advertising, marketing, social psychology, sociology, and linguistics. It is also suitable for graduate courses in these disciplines.
... Vis mere

Hos Booktok
564 kr
Læg i kurv nu
Sikker betaling
23 - 25 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
310
ISBN-13:
9780415651134
Indbinding:
Paperback
ISBN-10:
0415651131
Kategori:
Udg. Dato:
11 jan 2013
Størrelse i cm:
14,6 x 22,6 x 1,7
Oplagsdato:
11 jan 2013
Finder produkter...
Kategori sammenhænge