Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Kurv
Psychological Foundations of Marketing
- The Keys to Consumer Behavior
Engelsk
Bogcover for Psychological Foundations of Marketing af Allan Kimmel, Allan J Kimmel, 9781138219151
Specifikationer
Sprog:
Engelsk
Sider:
484
ISBN-13:
9781138219151
Indbinding:
Paperback
Udgave:
2
ISBN-10:
1138219150
Udg. Dato:
12 jan 2018
Størrelse i cm:
17,7 x 24,6 x 3,5
Oplagsdato:
12 jan 2018
Forfatter(e):

Psychological Foundations of Marketing

- The Keys to Consumer Behavior
Engelsk
Paperback 2018
Format:

Bog beskrivelse

This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer behavior. Ideally suited for both students and professionals, the new edition is a complete primer on how psychology informs and explains marketing strategies, and how consumers respond to them.

The book provides comprehensive coverage of:

  • Motivation: the human needs at the root of many consumer behaviors and marketing decisions.

  • Perception: the nature of perceptual selection, attention, and organization and how they relate to the evolving marketing landscape.

  • Decision making: how and under what circumstances it is possible to predict consumer choices, attitudes, and persuasion.

  • Personality and lifestyle: how insight into consumer personality can be used to formulate marketing plans.

  • Social behavior: the powerful role of social influence on consumption.

Now featuring case studies throughout to highlight how psychological research can be applied in the marketplace, and insightful analysis of the role of digital media and new technologies, this award-winning textbook is required reading for anyone interested in this fascinating and evolving subject.

... Vis mere

Forlags Vejl. pris
489,28 kr
Hos Booktok
433 kr
spar 12%
Læg i kurv nu
Sikker betaling
6 - 8 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
484
ISBN-13:
9781138219151
Indbinding:
Paperback
Udgave:
2
ISBN-10:
1138219150
Udg. Dato:
12 jan 2018
Størrelse i cm:
17,7 x 24,6 x 3,5
Oplagsdato:
12 jan 2018
Forfatter(e):
Finder produkter...
Kategori sammenhænge