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Psychology of the Consumer and Its Development
- An Introduction
Engelsk
Bogcover for Psychology of the Consumer and Its Development af Robert C. Webb, 9780306460739
Specifikationer
Sprog:
Engelsk
Sider:
362
ISBN-13:
9780306460739
Indbinding:
Hardback
ISBN-10:
0306460734
Udg. Dato:
30 jun 1999
Størrelse i cm:
23,5 x 15,5
Oplagsdato:
30 jun 1999
Forfatter(e):

Psychology of the Consumer and Its Development

- An Introduction
Engelsk
Hardback 1999
Format:

Bog beskrivelse
An unusually understandable survey of the forces or perception and feeling that determine the purchases we make; the roles played by fashion, fads, and status; and the psychological needs that they fulfill. The book discusses how children become consumers and how they change as they age. Research based throughout, it shows how ads use classical conditioning, harnessing psychological motivation to create image and sell products.
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Specifikationer
Sprog:
Engelsk
Sider:
362
ISBN-13:
9780306460739
Indbinding:
Hardback
ISBN-10:
0306460734
Udg. Dato:
30 jun 1999
Størrelse i cm:
23,5 x 15,5
Oplagsdato:
30 jun 1999
Forfatter(e):
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