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Public Interest Communication
- Critical Debates and Global Contexts
Engelsk
Bogcover for Public Interest Communication af , 9780367665982
Specifikationer
Sprog:
Engelsk
Sider:
232
ISBN-13:
9780367665982
Indbinding:
Paperback
ISBN-10:
0367665980
Kategori:
Udg. Dato:
30 sep 2020
Størrelse i cm:
15,6 x 23,2 x 2,2
Forlag:
Serie:
Oplagsdato:
30 sep 2020
Genre:

Public Interest Communication

- Critical Debates and Global Contexts
Engelsk
Paperback 2020
Format:
Paperback
Bog beskrivelse

Communication has become the technology of public interest, demanding a re-examination of the key concept of public in both public relations and communication theory. This book defines a new concept of public interest communication, combining the conflict, negotiation and adaptation inherent in public interest, with a critical approach to communication management and public relations.

Combining conceptual discussions about public theories of language with the tension between the public and private interests for public relations professionals, the book uses case studies to explore the negotiation of conflicting interests and the construction of the public interest within systems of governance at local, national and international levels. Public interest communication is identified within social and cultural contexts that resonate globally – health, community, media and the environment - each representing interest conflicts within the changing global environment.

Addressing the forces of fragmentation, inequality and individualisation that characterize the modern world, this thought-provoking volume will be of great interest to researchers and advanced students of communication, public relations, environmental communication, public communication, and public policy.

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452 kr
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Specifikationer
Sprog:
Engelsk
Sider:
232
ISBN-13:
9780367665982
Indbinding:
Paperback
ISBN-10:
0367665980
Kategori:
Udg. Dato:
30 sep 2020
Størrelse i cm:
15,6 x 23,2 x 2,2
Forlag:
Serie:
Oplagsdato:
30 sep 2020
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