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Public Media Management for the Twenty-First Century
- Creativity, Innovation, and Interaction
Engelsk
Bogcover for Public Media Management for the Twenty-First Century af , 9781138653672
Specifikationer
Sprog:
Engelsk
Sider:
336
ISBN-13:
9781138653672
Indbinding:
Paperback
ISBN-10:
1138653675
Kategori:
Udg. Dato:
20 jan 2016
Størrelse i cm:
22,9 x 15,2
Oplagsdato:
20 jan 2016

Public Media Management for the Twenty-First Century

- Creativity, Innovation, and Interaction
Engelsk
Paperback 2016
Format:

Bog beskrivelse

This book analyzes the challenges facing public service media management in the face of ongoing technological developments and changing audience behaviors. It connects models, strategies, concepts, and managerial theories with emerging approaches to public media practices through an examination of media services (e.g. blogs, social networks, search engines, content aggregators) and the online performance of traditional public media organizations. Contributors identify the most relevant and useful approaches, those likely to encourage creativity, interaction, and the development of innovative content and services, and discuss how such innovation can underpin the continuation or expansion of public service media in the changing mediascape.

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Specifikationer
Sprog:
Engelsk
Sider:
336
ISBN-13:
9781138653672
Indbinding:
Paperback
ISBN-10:
1138653675
Kategori:
Udg. Dato:
20 jan 2016
Størrelse i cm:
22,9 x 15,2
Oplagsdato:
20 jan 2016
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