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Public Relations and Participatory Culture
- Fandom, Social Media and Community Engagement
Engelsk
Bogcover for Public Relations and Participatory Culture af , 9780367359010
Specifikationer
Sprog:
Engelsk
Sider:
246
ISBN-13:
9780367359010
Indbinding:
Paperback
ISBN-10:
0367359014
Kategori:
Udg. Dato:
5 sep 2019
Størrelse i cm:
23,5 x 15,6 x 2,0
Oplagsdato:
5 sep 2019

Public Relations and Participatory Culture

- Fandom, Social Media and Community Engagement
Engelsk
Paperback 2019
Format:

Bog beskrivelse

While public relations practitioners have long focused on the relationship between organizations and their stakeholders, there has never been a time when that relationship was so dominated by public participation. The new model of multiple messages originating from multiple publics at varying levels of engagement is widely acknowledged, but not widely explored in scholarly texts.

The established model of one-way communication and message control no longer exists. Social media and an increasingly participatory culture means that fans are taking a more active role in the production and co-creation of messages, communication, and meaning. These fans have significant power in the relationship dynamic between the message, the communicator, and the larger audience, yet they have not been defined using current theory and discourse. Our existing conceptions fail to identify these active and engaged publics, let alone understand virtual communities who are highly motivated to communicate with organizations and brands.

This innovative and original research collection attempts to address this deficit by exploring these interactive, engaged publics, and open up the complexities of establishing and maintaining relationships in fan-created communities.

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Specifikationer
Sprog:
Engelsk
Sider:
246
ISBN-13:
9780367359010
Indbinding:
Paperback
ISBN-10:
0367359014
Kategori:
Udg. Dato:
5 sep 2019
Størrelse i cm:
23,5 x 15,6 x 2,0
Oplagsdato:
5 sep 2019
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