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Public Relations and the Public Interest
Engelsk
Bogcover for Public Relations and the Public Interest af Jane Johnston, 9780815386575
Specifikationer
Sprog:
Engelsk
Sider:
226
ISBN-13:
9780815386575
Indbinding:
Paperback
ISBN-10:
0815386575
Kategori:
Udg. Dato:
3 jan 2018
Størrelse i cm:
15,2 x 22,8 x 1,7
Oplagsdato:
3 jan 2018
Forfatter(e):

Public Relations and the Public Interest

Engelsk
Paperback 2018
Format:

Bog beskrivelse

In this book, Johnston seeks to put the public interest onto the public relations ‘radar’, arguing the need for its clear articulation into mainstream public relations discourse. This book examines literature from a range of fields and disciplines to develop a clearer understanding of the concept, and then considers this within the theory and practice of public relations. The book’s themes include the role of language and discourse in establishing successful public interest PR and in perpetuating power imbalances; intersections between CSR, governance, law and the public interest; and how activism and social media have invigorated community control of the public interest. Chapters explore the role of the public interest, including cross-cultural and multicultural challenges, community and internal consultation, communication choices and listening to minorities and subaltern publics.

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Specifikationer
Sprog:
Engelsk
Sider:
226
ISBN-13:
9780815386575
Indbinding:
Paperback
ISBN-10:
0815386575
Kategori:
Udg. Dato:
3 jan 2018
Størrelse i cm:
15,2 x 22,8 x 1,7
Oplagsdato:
3 jan 2018
Forfatter(e):
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