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Public Relations, Cooperation, and Justice
- From Evolutionary Biology to Ethics
Engelsk
Bogcover for Public Relations, Cooperation, and Justice af Charles Marsh, 9780367874186
Specifikationer
Sprog:
Engelsk
Sider:
304
ISBN-13:
9780367874186
Indbinding:
Paperback
ISBN-10:
0367874180
Kategori:
Udg. Dato:
12 dec 2019
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
12 dec 2019
Forfatter(e):

Public Relations, Cooperation, and Justice

- From Evolutionary Biology to Ethics
Engelsk
Paperback 2019
Format:

Bog beskrivelse

Modern approaches to public relations cluster into three camps along a continuum:

  • conflict-oriented egoism, e.g. forms of contingency theory that focus almost exclusively on the wellbeing of an entity;
  • redressed egoism, e.g. subsidies to redress PR’s egoistic nature; and
  • forms of self-interested cooperation, e.g. fully functioning society theory.
  •  

    Public Relations, Cooperation, and Justice draws upon interdisciplinary research from evolutionary biology, philosophy, and rhetoric to establish that relationships built on cooperation and justice are more productive than those built on conflict and egoistic competition. Just as important, this innovative book shuns normative, utopian appeals, offering instead only empirical, materialistic evidence for its conclusions.

    This is a powerful, multidisciplinary, and well-documented analysis, including specific strategies for the enactment of PR as a quest for cooperation and justice, which aligns the discipline of public relations with basic human nature. It will be of interest to scholars and advanced students of public relations and communication ethics.

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Specifikationer
Sprog:
Engelsk
Sider:
304
ISBN-13:
9780367874186
Indbinding:
Paperback
ISBN-10:
0367874180
Kategori:
Udg. Dato:
12 dec 2019
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
12 dec 2019
Forfatter(e):
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