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Public Relations
- A Managerial Perspective
Engelsk
Bogcover for Public Relations af Danny Moss, Barbara DeSanto, 9780761948575
Specifikationer
Sprog:
Engelsk
Sider:
512
ISBN-13:
9780761948575
Indbinding:
Paperback
ISBN-10:
0761948570
Kategori:
PR
Udg. Dato:
15 dec 2011
Størrelse i cm:
23,2 x 18,5 x 2,7
Oplagsdato:
15 dec 2011
Forfatter(e):

Public Relations

- A Managerial Perspective
Engelsk
Paperback 2011
Format:

Bog beskrivelse
Taking a managerial perspective, this book explores public relations and its role in the wider organizational world. Contributors explore a variety of contexts in which the relevance of understanding these two interlinking domains is so paramount, such as corporate branding and reputation, government relations and community communications, as well as drawing on experise of legal considerations and ethical awareness.

The effective management of public relations is crucial within any organization, but a wider managerial awareness and support of its role is equally critical. Public Relations: A Managerial Perspective offers an original and vital discussion of these challenges for second and third year undergraduate and postgraduate students of public relations, corporate communications and public affairs.

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Specifikationer
Sprog:
Engelsk
Sider:
512
ISBN-13:
9780761948575
Indbinding:
Paperback
ISBN-10:
0761948570
Kategori:
PR
Udg. Dato:
15 dec 2011
Størrelse i cm:
23,2 x 18,5 x 2,7
Oplagsdato:
15 dec 2011
Forfatter(e):
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