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Public Relations For Dummies
Engelsk
Bogcover for Public Relations For Dummies af Eric Yaverbaum, 9781394284870
Specifikationer
Sprog:
Engelsk
Sider:
384
ISBN-13:
9781394284870
Indbinding:
Paperback
Udgave:
3
ISBN-10:
139428487X
Kategori:
PR
Udg. Dato:
13 mar 2025
Størrelse i cm:
23,3 x 18,9 x 2,4
Oplagsdato:
13 mar 2025
Forfatter(e):

Public Relations For Dummies

Engelsk
Paperback 2025
Format:

Bog beskrivelse
Understand what it takes to develop successful public relations campaigns Effective public relations (PR) can help level the playing field between you and your competitors. You don't necessarily need a big budget to establish brand awareness and a positive reputation. With enough practice, anyone can learn to think like a PR specialist. Public Relations For Dummies helps you understand the mechanics of PR and gives you all the tools you need to succeed. This friendly guide gives you practical insights on using the many components of PR to create successful campaigns. You'll learn how to assemble a PR plan, create a budget, develop winning ideas, cultivate media contacts, create pitches, leverage social media and podcasts, secure public speaking engagements, and beyond. Plus, this new edition covers the latest technology for reaching more people and analyzing your results. No business jargon in this book—just clear, simple information and advice on making PR work for you. Understand the purpose and process of public relations managementChoose the right PR tactics to meet your specific goalsUse social media, including TikTok, to your advantageConnect with people who can help you build your brand's reputation This Dummies guide is great for small business owners and people who want to learn more about doing PR for larger companies. Nonprofit organizations and influencers will also love these tips on getting noticed.
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Specifikationer
Sprog:
Engelsk
Sider:
384
ISBN-13:
9781394284870
Indbinding:
Paperback
Udgave:
3
ISBN-10:
139428487X
Kategori:
PR
Udg. Dato:
13 mar 2025
Størrelse i cm:
23,3 x 18,9 x 2,4
Oplagsdato:
13 mar 2025
Forfatter(e):
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