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Public Relations History
- Theory, Practice, and Profession
Engelsk
Bogcover for Public Relations History af Cayce Myers, 9781138491410
Specifikationer
Sprog:
Engelsk
Sider:
172
ISBN-13:
9781138491410
Indbinding:
Paperback
ISBN-10:
1138491411
Kategori:
PR
Udg. Dato:
30 jul 2020
Størrelse i cm:
15,2 x 22,9 x 1,5
Oplagsdato:
30 jul 2020
Forfatter(e):

Public Relations History

- Theory, Practice, and Profession
Engelsk
Paperback 2020
Format:

Bog beskrivelse

This book presents a unique overview of public relations history, tracing the development of the profession and its practices in a variety of sectors, ranging from politics, education, social movements, and corporate communication to entertainment.

Author Cayce Myers examines the institutional pressures, including financial, legal, and ethical considerations, that have shaped public relations and have led to the parameters in which the practice is executed today, exploring the role that underrepresented groups and sectors (both in the U.S. and internationally) played in its formation. The book presents the diversity and nuance of public relations practice while also providing a cohesive narrative that engages readers in the complex development of this influential profession.

Public Relations History is an excellent resource for upper-level undergraduate and graduate courses covering public relations theory, management, and administration; mass communication history; and media history.

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Specifikationer
Sprog:
Engelsk
Sider:
172
ISBN-13:
9781138491410
Indbinding:
Paperback
ISBN-10:
1138491411
Kategori:
PR
Udg. Dato:
30 jul 2020
Størrelse i cm:
15,2 x 22,9 x 1,5
Oplagsdato:
30 jul 2020
Forfatter(e):
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