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Public Relations in Asia Pacific
- Communicating Effectively Across Cultures
Engelsk
Bogcover for Public Relations in Asia Pacific af Anne Peirson-Smith, Mary Devereux, 9781837537259
Specifikationer
Sprog:
Engelsk
Sider:
320
ISBN-13:
9781837537259
Indbinding:
Paperback
Udgave:
2
ISBN-10:
1837537259
Udg. Dato:
9 dec 2025
Størrelse i cm:
21,6 x 13,8 x 1,6
Oplagsdato:
9 dec 2025

Public Relations in Asia Pacific

- Communicating Effectively Across Cultures
Engelsk
Paperback 2025
Format:

Bog beskrivelse

In this second edition of the book Public Relations in Asia Pacific, Mary Devereux and Anne Peirson-Smith have updated content regarding theory and provide examples of growing professionalism and cultural accommodation in the practice and management of public relations in some of the world’s fastest expanding Asian economies. They offer a carefully drawn Public Relations road map, in both strategic and practical terms, for all manner of entities, for profit, and not-for-profit, on how to strategically establish and maintain effective relationships with numerous stakeholders for competitive advantage.

Public Relations in Asia Pacific develops and applies a core theoretical framework, providing the foundation for understanding the need for cultural adaptivity in managing strategic communication across the varied cultures of the Asia Pacific region. This updated volume also delivers a value-added and critical focus, on both the operations of public relations in the Global South, in addition to foregrounding the importance of this vital region as an economic driver in the wake of a new economic world order.

Public Relations in Asia Pacific is a ‘must read’ for those interested in pursuing public relations careers and those studying the profession, in addition to being an up to the minute, first-rate refresher for established professionals.

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Udkommer 09-12-2025

Specifikationer
Sprog:
Engelsk
Sider:
320
ISBN-13:
9781837537259
Indbinding:
Paperback
Udgave:
2
ISBN-10:
1837537259
Udg. Dato:
9 dec 2025
Størrelse i cm:
21,6 x 13,8 x 1,6
Oplagsdato:
9 dec 2025
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