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Public Relations in Japan
- Evolution of Communication Management in a Culture of Lifetime Employment
Engelsk
Bogcover for Public Relations in Japan af , 9780367665371
Specifikationer
Sprog:
Engelsk
Sider:
186
ISBN-13:
9780367665371
Indbinding:
Paperback
ISBN-10:
0367665379
Kategori:
PR
Udg. Dato:
30 sep 2020
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
30 sep 2020

Public Relations in Japan

- Evolution of Communication Management in a Culture of Lifetime Employment
Engelsk
Paperback 2020
Format:

Bog beskrivelse

Despite its rapid economic development, Japan lacks a large public relations industry and its role is viewed very differently from its Western counterparts. PR functions are handled predominantly in-house and a degree in a PR field is not a hiring requirement for those agencies which do operate. Mainstream PR history focusses entirely on its organizational aspects, and there are no Japanese PR "gurus" defining the field.

Public Relations in Japan is the first in-depth scholarly discussion of what political, social and economic conditions affected the development of PR in Japan. Drawing on historical and empirical studies from multiple perspectives, it explores how and why public relations management and education in Japan is fundamentally informed by Japanese working practices. Central to this is the culture of lifetime employment which has created a fundamentally generalist approach to PR practice which discourages a high degree of professionalization.

 

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Specifikationer
Sprog:
Engelsk
Sider:
186
ISBN-13:
9780367665371
Indbinding:
Paperback
ISBN-10:
0367665379
Kategori:
PR
Udg. Dato:
30 sep 2020
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
30 sep 2020
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