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Public Relations in the Nonprofit Sector
- Theory and Practice
Engelsk
Bogcover for Public Relations in the Nonprofit Sector af , 9781138306059
Specifikationer
Sprog:
Engelsk
Sider:
366
ISBN-13:
9781138306059
Indbinding:
Paperback
ISBN-10:
1138306053
Udg. Dato:
16 jun 2017
Størrelse i cm:
22,9 x 15,2
Oplagsdato:
16 jun 2017

Public Relations in the Nonprofit Sector

- Theory and Practice
Engelsk
Paperback 2017
Format:

Bog beskrivelse

Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations carry out their fundraising, public awareness and activism efforts, and client outreach. This volume explores a range of public relations theories and topics important to the management of nonprofit organizations, including crisis management, communicating to strengthen engagement online and offline, and recruiting and retaining volunteer and donor support.

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Specifikationer
Sprog:
Engelsk
Sider:
366
ISBN-13:
9781138306059
Indbinding:
Paperback
ISBN-10:
1138306053
Udg. Dato:
16 jun 2017
Størrelse i cm:
22,9 x 15,2
Oplagsdato:
16 jun 2017
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