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Public Relations
- An Introduction
Engelsk
Bogcover for Public Relations af Shirley Harrison, 9781861525475
Specifikationer
Sprog:
Engelsk
Sider:
224
ISBN-13:
9781861525475
Indbinding:
Paperback
Udgave:
2
ISBN-10:
1861525478
Kategori:
PR
Udg. Dato:
23 mar 2000
Størrelse i cm:
24,5 x 19,1 x 1,3
Oplagsdato:
23 mar 2000
Forfatter(e):
Genre:

Public Relations

- An Introduction
Engelsk
Paperback 2000
Format:

Bog beskrivelse
This text is the ideal introduction for anyone who wants to understand how and why public relations works. Not simply a how-to guide, this book describes the key frameworks and developments in public relations theory and practice. Using over thirty examples and case studies from Britain, Europe and the US, Shirley Harrison makes the vital link between theory and practice. Public Relations: An Introduction covers the history, theoretical framework, practice and likely developments in public relations, giving numerous case histories of successful and unsuccessful public relations practice, and providing careers advice for those considering entering the field. The new edition has been thoroughly updated with revised material and a wealth of brand new cases.
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Specifikationer
Sprog:
Engelsk
Sider:
224
ISBN-13:
9781861525475
Indbinding:
Paperback
Udgave:
2
ISBN-10:
1861525478
Kategori:
PR
Udg. Dato:
23 mar 2000
Størrelse i cm:
24,5 x 19,1 x 1,3
Oplagsdato:
23 mar 2000
Forfatter(e):
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