Store besparelser
Hurtig levering
Gemte
Log ind
0
Kurv
Kurv
Public Relations: The Basics
Af: Ron Smith
Engelsk Paperback
Public Relations: The Basics
Af: Ron Smith
Engelsk Paperback

269 kr
Tilføj til kurv
Sikker betaling
6 - 8 hverdage

Om denne bog

Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field:

  • The four key phases of public relations campaigns: research, strategy, tactics and evaluation.
  • History and evolution of public relations.
  • Basic concepts of the profession: ethics, professionalism and theoretical underpinnings.

Contemporary international case studies are woven throughout the text ensuring that the book is relevant to a global audience. It also features a glossary and an appendix on first steps towards a career in public relations making this the book the ideal starting point for anyone new to the study of public relations.

Product detaljer
Sprog:
Engelsk
Sider:
278
ISBN-13:
9780415675833
Indbinding:
Paperback
Udgave:
ISBN-10:
0415675839
Kategori:
Udg. Dato:
6 aug 2013
Længde:
21mm
Bredde:
130mm
Højde:
197mm
Forlag:
Taylor & Francis Ltd
Oplagsdato:
6 aug 2013
Forfatter(e):
Vi anbefaler også
Kategori sammenhænge