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Public Relations: The Basics
Af: Ron Smith
Engelsk
Bogcover for Public Relations: The Basics af Ron Smith, 9780415675833
Specifikationer
Sprog:
Engelsk
Sider:
278
ISBN-13:
9780415675833
Indbinding:
Paperback
ISBN-10:
0415675839
Kategori:
Udg. Dato:
6 aug 2013
Størrelse i cm:
19,7 x 13,0 x 2,1
Serie:
Oplagsdato:
6 aug 2013
Forfatter(e):

Public Relations: The Basics

Af: Ron Smith
Engelsk
Paperback 2013
Format:

Bog beskrivelse

Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field:

  • The four key phases of public relations campaigns: research, strategy, tactics and evaluation.
  • History and evolution of public relations.
  • Basic concepts of the profession: ethics, professionalism and theoretical underpinnings.
  • Contemporary international case studies are woven throughout the text ensuring that the book is relevant to a global audience. It also features a glossary and an appendix on first steps towards a career in public relations making this the book the ideal starting point for anyone new to the study of public relations.

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Specifikationer
Sprog:
Engelsk
Sider:
278
ISBN-13:
9780415675833
Indbinding:
Paperback
ISBN-10:
0415675839
Kategori:
Udg. Dato:
6 aug 2013
Størrelse i cm:
19,7 x 13,0 x 2,1
Serie:
Oplagsdato:
6 aug 2013
Forfatter(e):
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