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Public Relations Theory
Engelsk
Bogcover for Public Relations Theory af , 9780805806922
Specifikationer
Sprog:
Engelsk
Sider:
368
ISBN-13:
9780805806922
Indbinding:
Paperback
ISBN-10:
080580692X
Kategori:
PR
Udg. Dato:
1 sep 1989
Størrelse i cm:
22,9 x 15,2
Oplagsdato:
1 sep 1989
Genre:

Public Relations Theory

Engelsk
Paperback 1989
Format:

Bog beskrivelse
Beginning with the basic premise that public relations can best be understood as a specialized type of communication, the contributors to this volume establish public relations as a vital and viable realm for communication research and theory development. Through the application of communication theories, they attempt to explain and predict public relations practices and then use these practices to develop communication theories. Their discussions fall into three distinct categories: metatheory, theory, and examples of applications of theories. An ideal volume for professionals and students in communication, journalism, and related fields.
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Specifikationer
Sprog:
Engelsk
Sider:
368
ISBN-13:
9780805806922
Indbinding:
Paperback
ISBN-10:
080580692X
Kategori:
PR
Udg. Dato:
1 sep 1989
Størrelse i cm:
22,9 x 15,2
Oplagsdato:
1 sep 1989
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