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Public Relations Theory in Practice
- Strategic Applications for Professionals
Engelsk
Bogcover for Public Relations Theory in Practice af Timothy Penning, 9781637428290
Specifikationer
Sprog:
Engelsk
Sider:
200
ISBN-13:
9781637428290
Indbinding:
Paperback
ISBN-10:
1637428294
Kategori:
PR
Udg. Dato:
30 jun 2025
Størrelse i cm:
22,9 x 15,2
Oplagsdato:
30 jun 2025
Forfatter(e):

Public Relations Theory in Practice

- Strategic Applications for Professionals
Engelsk
Paperback 2025
Format:

Bog beskrivelse
There is nothing more real than theory. Today's public relations professionals need to account to management and clients for whether they have caused stakeholders to make meaningful change in their attitudes and behaviors that match organizational objectives. This requires strategy based on established theory that is well-reasoned and tested, not just informed guesses and clever tactics. This book is an overview of theories that are relevant to a strategic practice of public relations. Brief theory explanations are followed by specific strategic applications in everything from segmenting publics, to planning research, to strategic messaging, to setting campaign objectives, and counseling organizational leadership. A public relations professional who understands and applies theory will be more strategic.
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Specifikationer
Sprog:
Engelsk
Sider:
200
ISBN-13:
9781637428290
Indbinding:
Paperback
ISBN-10:
1637428294
Kategori:
PR
Udg. Dato:
30 jun 2025
Størrelse i cm:
22,9 x 15,2
Oplagsdato:
30 jun 2025
Forfatter(e):
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