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Public Speaking for Leaders
- Communication Strategies for the Global Market
Engelsk
Bogcover for Public Speaking for Leaders af Pragyan Rath, Apoorva Bharadwaj, 9781032042350
Specifikationer
Sprog:
Engelsk
Sider:
254
ISBN-13:
9781032042350
Indbinding:
Paperback
ISBN-10:
1032042354
Udg. Dato:
24 jun 2021
Størrelse i cm:
15,5 x 23,5 x 1,9
Oplagsdato:
24 jun 2021

Public Speaking for Leaders

- Communication Strategies for the Global Market
Engelsk
Paperback 2021
Format:

Bog beskrivelse

This book studies the art of public speaking as oration instead of just ornamentation. It repositions public speaking as a fundamental business leadership act and a solution-enabling and problem-solving communication approach. Drawing on in-depth case studies, it considers various situations that a managerial leader encounters and delivers speech solutions as strategic manoeuvres for attaining desired targets.

The volume:

    1. Deals with public speaking exclusively from a business perspective;
    2. Produces a workable manual of managerial public speaking that introduces the concept of oration as Or-Action (oratory that leads to desired action);
    3. Presents a variegated analysis of speech texts from history, politics, fiction, social media, film industry, platform content, and business-product presentations;
    4. Customises speeches into unique speech clusters where readers can readily find the type of speech texts they require for their own specific content development.
    5. The first of its kind, this book will be a key text for entrepreneurs, corporate managers, academic practitioners, and executives. It will also be of interest to students and researchers of behavioural economics, rhetoric, strategy, communication studies, business communication, fiction theory, generation studies, and virtual reality studies.

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Specifikationer
Sprog:
Engelsk
Sider:
254
ISBN-13:
9781032042350
Indbinding:
Paperback
ISBN-10:
1032042354
Udg. Dato:
24 jun 2021
Størrelse i cm:
15,5 x 23,5 x 1,9
Oplagsdato:
24 jun 2021
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