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Purpose-Driven Pricing

- Leveraging the Power of Pricing for Profit and Societal Good

Purpose-Driven Pricing

- Leveraging the Power of Pricing for Profit and Societal Good
Tjek vores konkurrenters priser

Pricing is frequently used as a key strategic lever for management to increase profitability. However, price can also be used as a lever for societal good. This book demonstrates how effective use of price can have positive societal impacts, such as helping to reduce carbon emissions, accelerating the adoption of eco-friendly products, and improving people’s health outcomes and quality of life.

This book, written by two leading thinkers on pricing strategy and practice, makes the important link between the ideals of purpose in organizations and the crucial tools of how to implement change using one of the fundamental levers at the disposal of the organization. It introduces the concept of leveraging the power of pricing for both profit and societal good and then clearly explains how it can be done. Price can be used to manage demand, incentivize consumer behavior, and influence change. The impact can be effective and quick, and it is not far-fetched to say that pro-social pricing can be utilized to preserve the environment, educate citizens, promote arts, alleviate poverty, and improve health. The book outlines how corporations, governments, civil society organizations, and collaborators can use pricing power to manage the adoption of products and services across B2B and B2C. Pricing strategies include innovating, unbundling, unpackaging, collaborating, implementing new monetization models, and applying learnings from behavioral pricing.

Executives of corporate and business strategy and those dealing with brand portfolios, sustainability, social and health equity will find profound insights in this book. It will also be valuable in executive training and for graduate students.

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Tjek vores konkurrenters priser

Pricing is frequently used as a key strategic lever for management to increase profitability. However, price can also be used as a lever for societal good. This book demonstrates how effective use of price can have positive societal impacts, such as helping to reduce carbon emissions, accelerating the adoption of eco-friendly products, and improving people’s health outcomes and quality of life.

This book, written by two leading thinkers on pricing strategy and practice, makes the important link between the ideals of purpose in organizations and the crucial tools of how to implement change using one of the fundamental levers at the disposal of the organization. It introduces the concept of leveraging the power of pricing for both profit and societal good and then clearly explains how it can be done. Price can be used to manage demand, incentivize consumer behavior, and influence change. The impact can be effective and quick, and it is not far-fetched to say that pro-social pricing can be utilized to preserve the environment, educate citizens, promote arts, alleviate poverty, and improve health. The book outlines how corporations, governments, civil society organizations, and collaborators can use pricing power to manage the adoption of products and services across B2B and B2C. Pricing strategies include innovating, unbundling, unpackaging, collaborating, implementing new monetization models, and applying learnings from behavioral pricing.

Executives of corporate and business strategy and those dealing with brand portfolios, sustainability, social and health equity will find profound insights in this book. It will also be valuable in executive training and for graduate students.

Produktdetaljer
Sprog: Engelsk
Sider: 160
ISBN-13: 9781032658940
Indbinding: Hardback
Udgave:
ISBN-10: 1032658940
Udg. Dato: 29 jul 2024
Længde: 18mm
Bredde: 160mm
Højde: 241mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 29 jul 2024
Forfatter(e) Jagdish N. Sheth, Saloni Firasta-Vastani


Kategori Salgs- & markedsføringsledelse


ISBN-13 9781032658940


Sprog Engelsk


Indbinding Hardback


Sider 160


Udgave


Længde 18mm


Bredde 160mm


Højde 241mm


Udg. Dato 29 jul 2024


Oplagsdato 29 jul 2024


Forlag Taylor & Francis Ltd

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