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Qatar Communication Strategies
Engelsk
Bogcover for Qatar Communication Strategies af Salim Zakhour, Nadine Karam, 9789927161476
Specifikationer
Sprog:
Engelsk
Sider:
272
ISBN-13:
9789927161476
Indbinding:
Paperback
ISBN-10:
9927161476
Kategori:
Udg. Dato:
1 dec 2022
Størrelse i cm:
23,4 x 15,3
Oplagsdato:
1 dec 2022
Forfatter(e):

Qatar Communication Strategies

Engelsk
Paperback 2022
Format:

Bog beskrivelse
An insightful examination of the various communication strategies that Qatar has undertaken in recent times to enhance its brand image and engage in practices of nation-branding. Through analysis of contextual examples, this book explores the role of reputation, identity and image in shaping Qatari domestic politics, along with its foreign policies. The book explains advances in relevant technologies including Artificial Intelligence, as well as best communication practices learned from the private sector. The authors relate in detail how Qatar invented, re-invented, and solidified its image, and the benefits emerging from Qatar''s communication strategies on a domestic and global level.
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Specifikationer
Sprog:
Engelsk
Sider:
272
ISBN-13:
9789927161476
Indbinding:
Paperback
ISBN-10:
9927161476
Kategori:
Udg. Dato:
1 dec 2022
Størrelse i cm:
23,4 x 15,3
Oplagsdato:
1 dec 2022
Forfatter(e):
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