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Qualitative Marketing Research
Engelsk
Bogcover for Qualitative Marketing Research af Chad Perry, David  J. Carson, Kjell Gronhaug, Audrey Gilmore, 9780761963660
Specifikationer
Sprog:
Engelsk
Sider:
256
ISBN-13:
9780761963660
Indbinding:
Paperback
ISBN-10:
0761963669
Udg. Dato:
1 feb 2001
Størrelse i cm:
23,5 x 15,7 x 1,4
Oplagsdato:
1 feb 2001

Qualitative Marketing Research

Engelsk
Paperback 2001
Format:

Bog beskrivelse
As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence. This book recognizes that the contribution which qualitative research can make to market understanding and insight is immense, and that statistical information flows are never enough but need to be compounded by market intelligence gained through qualitative methods.

Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to Management Studies and Marketing.

This book is intended for all students of marketing who are required to complete their studies with a dissertation or research project.

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Specifikationer
Sprog:
Engelsk
Sider:
256
ISBN-13:
9780761963660
Indbinding:
Paperback
ISBN-10:
0761963669
Udg. Dato:
1 feb 2001
Størrelse i cm:
23,5 x 15,7 x 1,4
Oplagsdato:
1 feb 2001
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