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Qualitative Marketing Research
- Understanding How Behavioral Complexities Drive Marketing Strategies
Af: Rajagopal
Engelsk
Bogcover for Qualitative Marketing Research af Rajagopal, 9781949991017
Specifikationer
Sprog:
Engelsk
Sider:
196
ISBN-13:
9781949991017
Indbinding:
Paperback
ISBN-10:
1949991016
Udg. Dato:
30 jan 2019
Størrelse i cm:
22,8 x 15,2 x 1,0
Oplagsdato:
30 jan 2019
Forfatter(e):

Qualitative Marketing Research

- Understanding How Behavioral Complexities Drive Marketing Strategies
Af: Rajagopal
Engelsk
Paperback 2019
Format:

Bog beskrivelse
Discusses qualitative research modeling and new approaches of qualitative data collection, interpretation of results, reporting, and deriving managerial implications. The book presents new insights on conducting and applying qualitative market research and emphasizes the application of qualitative research in consumer-centric companies.
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Specifikationer
Sprog:
Engelsk
Sider:
196
ISBN-13:
9781949991017
Indbinding:
Paperback
ISBN-10:
1949991016
Udg. Dato:
30 jan 2019
Størrelse i cm:
22,8 x 15,2 x 1,0
Oplagsdato:
30 jan 2019
Forfatter(e):
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