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Qualitative Research Methods for Business Students
- A Global Approach
Engelsk Paperback
Qualitative Research Methods for Business Students
- A Global Approach
Engelsk Paperback

506 kr
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Om denne bog

Qualitative Research Methods for Business Students: A Global Approach provides a practical and accessible overview of qualitative research methods and their philosophical underpinnings. The textbook will empower you with the knowledge and skills needed to navigate the dynamic landscape of qualitative research.  

Key features include:

  • Case Studies which showcase how qualitative research has been instrumental in shaping business decisions and strategies.
  • Exercises and Activities that give you the opportunity to apply your learning.

Suitable for undergraduate and postgraduate students interested in using qualitative methods in their research project or dissertation.

Dr Kingsley O. Omeihe is an Associate Professor for Marketing and Small Business at the University of the West of Scotland

Prof Christian Harrison is a Professor of Leadership and Enterprise at the University of Bolton.

Product detaljer
Sprog:
Engelsk
Sider:
296
ISBN-13:
9781529601725
Indbinding:
Paperback
Udgave:
ISBN-10:
152960172X
Kategori:
Udg. Dato:
25 apr 2024
Længde:
22mm
Bredde:
231mm
Højde:
185mm
Forlag:
Sage Publications Ltd
Oplagsdato:
25 apr 2024
Kategori sammenhænge