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Qualitative Research Methods in Consumer Psychology
- Ethnography and Culture
Engelsk
Bogcover for Qualitative Research Methods in Consumer Psychology af , 9781138085909
Specifikationer
Sprog:
Engelsk
Sider:
336
ISBN-13:
9781138085909
Indbinding:
Paperback
ISBN-10:
1138085901
Udg. Dato:
18 maj 2017
Størrelse i cm:
22,9 x 15,2
Oplagsdato:
18 maj 2017

Qualitative Research Methods in Consumer Psychology

- Ethnography and Culture
Engelsk
Paperback 2017
Format:

Bog beskrivelse

While consumer research is founded on traditional quantitative approaches, the insight produced through qualitative research methods within consumer settings has not gone unnoticed. The culturally situated consumer, who is in intimate dialogue with their physical, virtual and social surroundings, has become integral to understanding the psychology behind consumer choices. This volume presents readers with theoretical and applied approaches to using qualitative research methods in ethnographic studies looking at consumer behavior. It brings together an international group of leading scholars in the field of consumer research, with educational and professional backgrounds in marketing, advertising, business, education, therapy and health. Researchers, teaching faculty, and students in the field of consumer and social psychology will benefit from the applied examples of qualitative and ethnographic consumer research this volume presents.

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Specifikationer
Sprog:
Engelsk
Sider:
336
ISBN-13:
9781138085909
Indbinding:
Paperback
ISBN-10:
1138085901
Udg. Dato:
18 maj 2017
Størrelse i cm:
22,9 x 15,2
Oplagsdato:
18 maj 2017
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