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Quantifying the User Experience
- Practical Statistics for User Research
Engelsk Paperback
Quantifying the User Experience
- Practical Statistics for User Research
Engelsk Paperback

459 kr
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Om denne bog
Quantifying the User Experience: Practical Statistics for User Research, Second Edition, provides practitioners and researchers with the information they need to confidently quantify, qualify, and justify their data. The book presents a practical guide on how to use statistics to solve common quantitative problems that arise in user research. It addresses questions users face every day, including, Is the current product more usable than our competition? Can we be sure at least 70% of users can complete the task on their first attempt? How long will it take users to purchase products on the website? This book provides a foundation for statistical theories and the best practices needed to apply them. The authors draw on decades of statistical literature from human factors, industrial engineering, and psychology, as well as their own published research, providing both concrete solutions (Excel formulas and links to their own web-calculators), along with an engaging discussion on the statistical reasons why tests work and how to effectively communicate results. Throughout this new edition, users will find updates on standardized usability questionnaires, a new chapter on general linear modeling (correlation, regression, and analysis of variance), with updated examples and case studies throughout.
Product detaljer
Sprog:
Engelsk
Sider:
350
ISBN-13:
9780128023082
Indbinding:
Paperback
Udgave:
2
ISBN-10:
0128023082
Udg. Dato:
9 aug 2016
Længde:
21mm
Bredde:
234mm
Højde:
193mm
Forlag:
Elsevier Science & Technology
Oplagsdato:
9 aug 2016
Forfatter(e):
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