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Quick Service Restaurants, Franchising, and Multi-Unit Chain Management
Engelsk
Bogcover for Quick Service Restaurants, Franchising, and Multi-Unit Chain Management af Francis A Kwansa, H.G. Parsa, 9780789017055
Specifikationer
Sprog:
Engelsk
Sider:
370
ISBN-13:
9780789017055
Indbinding:
Paperback
ISBN-10:
0789017059
Udg. Dato:
7 jun 2002
Størrelse i cm:
22,9 x 15,2
Oplagsdato:
7 jun 2002
Forfatter(e):

Quick Service Restaurants, Franchising, and Multi-Unit Chain Management

Engelsk
Paperback 2002
Format:

Bog beskrivelse
Learn about new strategies to improve service, quality, and profitability for quick service restaurants!
Quick Service Restaurants, Franchising, and Multi-Unit Chain Management examines a variety of issues pertaining to quick service restaurants. Quick-service restaurants (QSR) are the dominant sector of the foodservice industry and a one-hundred-billion-dollar industry. Since their inception in the 1920s, quick-service restaurants have become one of the cultural icons of America.
This informative book contains vital information on:
  • growth, change and strategy in the international foodservice industry
  • food safety as an international problem and the formation of outreach committees to combat the challenges faced globally
  • food consumption patterns and the driving forces that influence consumer food preferences
  • the differences between mature and younger customers’ expectations and experiences in QSRs, casual, and fine dining restaurants
  • consumer attitudes toward airline food
  • adding quick-service meals to airplane menus
  • factors influencing parental patronage of QSRs
  • a case study on how Billy Ingram, founder of White Castle restaurants, made the hamburger a staple on American menus
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Specifikationer
Sprog:
Engelsk
Sider:
370
ISBN-13:
9780789017055
Indbinding:
Paperback
ISBN-10:
0789017059
Udg. Dato:
7 jun 2002
Størrelse i cm:
22,9 x 15,2
Oplagsdato:
7 jun 2002
Forfatter(e):
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