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Raising the Corporate Umbrella
- Corporate Communications in the Twenty-First Century
Engelsk
Bogcover for Raising the Corporate Umbrella af Don E. Schultz, Philip J. Kitchen, 9781349425327
Specifikationer
Sprog:
Engelsk
Sider:
410
ISBN-13:
9781349425327
Indbinding:
Paperback
ISBN-10:
134942532X
Udg. Dato:
1 jan 2001
Størrelse i cm:
22,9 x 15,3 x 3,2
Oplagsdato:
1 jan 2001

Raising the Corporate Umbrella

- Corporate Communications in the Twenty-First Century
Engelsk
Paperback 2001
Format:

Bog beskrivelse
Corporate communications are now hugely important in the success of companies and organisations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications strategies and provide clear practical guidelines for successful implementation. A must for anyone involved in corporate communications, public relations or public affairs, especially those working in multi-national or global organisations.
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Specifikationer
Sprog:
Engelsk
Sider:
410
ISBN-13:
9781349425327
Indbinding:
Paperback
ISBN-10:
134942532X
Udg. Dato:
1 jan 2001
Størrelse i cm:
22,9 x 15,3 x 3,2
Oplagsdato:
1 jan 2001
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