Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Kurv
Readings in Advertising, Society, and Consumer Culture
Engelsk
Bogcover for Readings in Advertising, Society, and Consumer Culture af Joyce M. Wolburg, Eric E. Haley, Roxanne Hovland, 9780765615459
Specifikationer
Sprog:
Engelsk
Sider:
440
ISBN-13:
9780765615459
Indbinding:
Paperback
ISBN-10:
0765615452
Kategori:
Udg. Dato:
15 nov 2007
Størrelse i cm:
24,6 x 17,4
Oplagsdato:
15 nov 2007

Readings in Advertising, Society, and Consumer Culture

Engelsk
Paperback 2007
Format:

Bog beskrivelse
This collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the development of a consumer culture. It begins with articles that take an institutional and historical perspective to provide background for approaching the social and ethical concerns that evolve around advertising. Subsequent sections then address the legal and economic consequences of life in a material culture; the regulation of advertising in a culture that weighs free speech against the needs of society; and the ethics of promoting materialism to consumers. The concluding section includes links to a variety of resources such as trade association codes of ethics, standards and guidelines for particular types of advertising, and information about self-regulatory organizations.
... Vis mere

Forlags Vejl. pris
9.321,40 kr
Hos Booktok
564 kr
spar 94%
Læg i kurv nu
Sikker betaling
23 - 25 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
440
ISBN-13:
9780765615459
Indbinding:
Paperback
ISBN-10:
0765615452
Kategori:
Udg. Dato:
15 nov 2007
Størrelse i cm:
24,6 x 17,4
Oplagsdato:
15 nov 2007
Finder produkter...
Kategori sammenhænge