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Readings in Modern Marketing
Engelsk
Foto på vej
Specifikationer
Sprog:
Engelsk
Sider:
756
ISBN-13:
9789629962791
Indbinding:
Paperback
ISBN-10:
9629962799
Kategori:
Udg. Dato:
30 jun 2006
Størrelse i cm:
15,6 x 23,1 x 4,3
Oplagsdato:
30 jun 2006
Forfatter(e):

Readings in Modern Marketing

Engelsk
Paperback 2006
Format:

Bog beskrivelse
Readings in Modern Marketing is a collection of Professor Quelch’s highly-praised scholarly articles previously published in leading business journals, such as Harvard Business Review, Sloan Management Review, Strategy and Business, Business Horizons, in the past two decades. Topics covered include marketing and business strategy, managing product lines, pricing, managing the point of sales, global marketing, building global brands, marketing and the new technologies, marketing and society, and so forth. A fine representation of the author’s sound scholarship, Readings in Modern Marketing offers important theories as well as practical, insightful tactics. It is an indispensable source of reference.
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Specifikationer
Sprog:
Engelsk
Sider:
756
ISBN-13:
9789629962791
Indbinding:
Paperback
ISBN-10:
9629962799
Kategori:
Udg. Dato:
30 jun 2006
Størrelse i cm:
15,6 x 23,1 x 4,3
Oplagsdato:
30 jun 2006
Forfatter(e):
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