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Reconfiguring Public Relations
- Ecology, Equity and Enterprise
Engelsk
Bogcover for Reconfiguring Public Relations af Debashish Munshi, David McKie, 9780415512497
Specifikationer
Sprog:
Engelsk
Sider:
194
ISBN-13:
9780415512497
Indbinding:
Paperback
ISBN-10:
0415512492
Kategori:
PR
Udg. Dato:
22 mar 2012
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
22 mar 2012
Forfatter(e):
Genre:

Reconfiguring Public Relations

- Ecology, Equity and Enterprise
Engelsk
Paperback 2012
Format:

Bog beskrivelse

This book reconfigures the field of public relations so that it can better engage with the changing world of the 21st century. It identifies the virtual absence of contemporary theories that are core in other disciplines and fills the gap by integrating critical, postmodern, poststructural, postcolonial and other relevant theories into public relations.

Reconfiguring Public Relations reenergises thinking about diversity through equity and in terms of business enterprise and environmental sustainability. It makes the case for more equitable diversity strategies in an era of increasing globalisation and establishes their relevance to organisational identity and core values. The book clarifies the present by taking a look back at the past and projecting forward to possible futures, including scenarios.

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Specifikationer
Sprog:
Engelsk
Sider:
194
ISBN-13:
9780415512497
Indbinding:
Paperback
ISBN-10:
0415512492
Kategori:
PR
Udg. Dato:
22 mar 2012
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
22 mar 2012
Forfatter(e):
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