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Relationship Building in Public Relations
Engelsk
Bogcover for Relationship Building in Public Relations af Petra Theunissen, Helen Sissons, 9780367876234
Specifikationer
Sprog:
Engelsk
Sider:
220
ISBN-13:
9780367876234
Indbinding:
Paperback
ISBN-10:
036787623X
Kategori:
Udg. Dato:
10 dec 2019
Størrelse i cm:
22,9 x 15,2
Oplagsdato:
10 dec 2019

Relationship Building in Public Relations

Engelsk
Paperback 2019
Format:

Bog beskrivelse

This book aims to provide an interdisciplinary approach to highlight the importance of relationships in public relations, delving not only into the organization-public relationships but also into interpersonal relationships within the industry in order to offer new, empirical insights into the impact and formation of such relationships. Theunissen and Sissons theorize that public relations cannot exist without interpersonal relationships and the ability to create and maintain such relationships. Taking a critical stance, the book will move beyond mere rhetoric and conjecture by providing solid evidence-based research results to inform their theories about the impact of relationships and dialogue on public relations thinking. Rather than following contemporary thinking, it aims to embrace current changes, look ahead and prepare a new generation for the challenges of 21st century public relations practice.

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Specifikationer
Sprog:
Engelsk
Sider:
220
ISBN-13:
9780367876234
Indbinding:
Paperback
ISBN-10:
036787623X
Kategori:
Udg. Dato:
10 dec 2019
Størrelse i cm:
22,9 x 15,2
Oplagsdato:
10 dec 2019
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