Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Kurv
Relationship Marketing Management
Engelsk
Bogcover for Relationship Marketing Management af Ebi Marandi, Ed Little, 9781861529312
Specifikationer
Sprog:
Engelsk
Sider:
236
ISBN-13:
9781861529312
Indbinding:
Paperback
ISBN-10:
1861529317
Udg. Dato:
3 apr 2003
Størrelse i cm:
24,5 x 18,9 x 1,6
Oplagsdato:
3 apr 2003
Forfatter(e):

Relationship Marketing Management

Engelsk
Paperback 2003
Format:

Bog beskrivelse
Relationship Marketing is growing in popularity as a significant component of Services Marketing courses and as a subject in its own right. Relationship Marketing Management aims to summarize existing work on Relationship Marketing (RM) and to examine the practical application of these concepts. These aims are achived not only by the inclusion of case studies and illustrative examples, but also by devoting four chapters to the planning, implementation and monitoring of RM programmes. Relationship Marketing Management presents a coherent overview of the theory as well as exploring the practicalities of RM. Aimed mainly at postgraduates and senior level undergraduates, the academic content of the book is supported by an extensive review of current literature in respected journals and is presented in a form that is accessible to the students.
... Vis mere

Hos Booktok
750 kr
Læg i kurv nu
Sikker betaling
23 - 25 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
236
ISBN-13:
9781861529312
Indbinding:
Paperback
ISBN-10:
1861529317
Udg. Dato:
3 apr 2003
Størrelse i cm:
24,5 x 18,9 x 1,6
Oplagsdato:
3 apr 2003
Forfatter(e):
Finder produkter...
Kategori sammenhænge